Reading Matter
A WHOLE NEW MIND: Moving from the Information Age to the Conceptual Age, by Daniel H. Pink
Wired writes, “Why right-brainers will rule the future.” Wired is wrong. What Daniel Pink actually argues is that success in the 21st century while require a “whole” mind, in which both left and right brain are engaged. 
Starting a book with a first chapter entitled “Right Brain Rising” almost made me put it down. But Pink is an effective writer, who quickly makes it clear that he is no New Age enthusiast for right-brain thinking. Instead, he spends Part One of A Whole New Mind laying out an argument for why knowledge workers who depend exclusively on left-brain expertise in sequential logical thinking face a future of shrinking opportunities. Why? Pink sums it up in three key words, “Abundance,” “Asia,” and “Automation.” Abundance means that consumers are no longer satisfied with merely functional products that perform as advertised. From equally functional alternatives they are able to choose those whose design adds aesthetic or other significance to their lives. Asia and Automation mean that repetitive work of any kind, including the kind that gets done with spreadsheets, can be done more cheaply, either by cheaper Asian labor or tireless computers and robots. Success in the brave new world defined by these three A’s will require additional, right-brain skills. And what might those be? In Part Two, Pink suggests six: Design, Storytelling, Symphony, Empathy, Play, and Meaning. Workers with these skills will create or recognize the edge that good design adds, tell great stories to motivate people to want what they sell, work in harmony with people of diverse talents and tempraments, have a gut feeling for where others are coming from, turn work into play and play into something that adds meaning to the whole of life.
Individually the ideas are not new. I first saw the argument from Abundance in research by the Hakuhodo Institute of Life and Living that taught me to ask if a product or add will snap into focus for its target. I learned about the implications of Asia and Automation by reading Robert Reich’s The Work of Nations and got my first exposure to right-brain theory from Betty Edward’s Drawing on the Right Hand Side of the Brain. What Pink has done, however, is to pull these ideas together and forge a persuasive argument that avoids the trap of sour critique and points in positive, perhaps even actionable, directions. Highly recommended.
170 People Have Commented:
kim kardatian reciantly designed a 350,000 dollar dress named the eye (roar) of the lion and yet harmless, It is made of fake yet crapy lion fur. not recomended. You can always have yolanda milk the cow for you cause her water just broke
Posted by wedding dresses on 09/20 at 03:28 AMNew features include an updated operating system in the form of the latest iOS 5 which is also found on the company’s iPad tablets as well as a new messaging system similar to that of Blackberry devices and utilisation of the new iCloud service which acts as a virtual memory for the phone allowing for more space to be conserved on the device for faster operation.
Posted by iPhone Release Date on 10/07 at 02:30 AMBrides that want to have a classic wedding should look into vintage wedding dresses. A lot of vintage dresses are timeless, but still have something a little extra that makes it special. Sure the hottest wedding dresses uk of the season that grace the covers of bridal magazines look great, but if you are looking for something a little more out of the wedding dress sale, you might get it with a vintage gown.
Posted by wedding dresses uk on 10/09 at 06:57 AMBrides that want to have a classic wedding should look into vintage wedding dresses. A lot of vintage dresses are timeless, but still have something a little extra that makes it special. Sure the hottest wedding dresses uk of the season that grace the covers of bridal magazines look great,
Posted by wedding dresses sale on 10/09 at 06:59 AMYou can flaunt your jewelry to the rest of the world and feel proud of yourself. I see a lot of teenagers wearing too much silver, be it earrings or even rings.
Posted by silver jewelry on 10/11 at 06:55 AMNice posts here dude, really looking forward to checking out your newer stuff too man, it’s all real top info so cheers for that
horny goat weed
Posted by Epimedium on 10/11 at 05:51 PMReal good articles here mate, I will be back again as im learning so much about this area that im interested in a lot. Thanks for the great insight you’re a gem buddy.
Posted by Icariin on 10/11 at 05:52 PMReally intelligent piece of writing buddy, keep it up and I will keep tweeting your blog posts for you so you can get the readers you deserve! horny goat weed reviews
Posted by what is horny goat weed on 10/11 at 05:54 PMHave you read either or both of these books? What do you think of their main points? Do you know of an insightful review or commentary for either?
Posted by Debt Consolidation Loans on 10/16 at 08:01 AMThe post is written in very a good manner and it entails much useful information for me. I am happy to find your distinguished way of writing the post. Now you make it easy for me to understand how to make comedy tour.
Thank you for the post.Posted by laser eye clinic on 10/17 at 06:39 AMWhile working with a debt consolidation company, the credit accounts of a debtor are frozen. This ensures that the debtor will not be able to incur additional debts. The debtor has the freedom to discontinue the services of the company at anytime.
Posted by debt consolidation companies on 10/18 at 03:14 PMmykzaxli
Posted by tkuyee on 10/31 at 12:15 PMzvtswdsi
Posted by sfoiom on 10/31 at 12:15 PMxxqgso
Posted by mpoyqwtc on 10/31 at 12:16 PMbkiiaa
Posted by ovicposs on 10/31 at 12:16 PMUsing brain science information to predict business trends, this book is a great read and valuable resource for anyone going through a career change. This book shows how to be innovative and utilize the right brain at work.
Posted by Green Deal on 11/04 at 09:58 AMThanks for the FANTASTIC post! This information is really good and thanks a ton for sharing it
I m looking forward desperately for the next post of yours…
Posted by breast augmentation Adelaide on 11/10 at 05:43 AMCanada Goose Parkafsdhg
Posted by (JavaScript must be enabled to view this email address) on 11/19 at 05:00 PMThe Information Age. That is what writers and analysts have labeled the concluding years of the twentieth century and the beginning of the twenty-first century.
Posted by online reputation management toronto on 12/01 at 01:27 PMI’m looking for information on Selenium, and I found here a lot of it. Nice article and exactly what I need. Most of all I like the style. Great job, thanks.
Posted by wrinkle treatment Perth on 12/08 at 09:53 AM