The Word Works

Consuming Japan

divider

Rocky Road Ahead for Japan's Ad Industry - Nikkei Advertising White Paper 09

Published By: John on 07/22/09
Categories: Media

imageThe first paragraph of Chapter 1 of the Nikkei Advertising Research Institute’s Advertising White Paper 2009 opens with a fundamental reality about the advertising industry,

” It doesn’t matter how hard ad agencies and media suppliers work; without the advertisers’ OK they are stopped in their tracks. The advertisers’ hold the industry’s fate in their hands.”

.

Through spring of 2008, industry forecasts were optimistic about renewed growth. Then came the call, the Lehman Brothers bankruptcy and the start of the global recession. Clients slashed their advertising budgets. But it wasn’t just the global recession. Clients were already complaining about the increasingly weak impact of mass media advertising in TV, radio, newspapers and magazines, a trend accelerating with the growth of the Internet and other new media. In Japan, as in the rest of the world, it looks as if Josh Bernoff, writing in

is right: Advertising Will Change Forever. Digital Spending Will Nearly Double in 5 Years, But Ad Budgets Won’t.

divider

177 People Have Commented:

  1. Natural commentaries is a fantastic summation.
    no win no fee accident claims

    Posted by accident claims  on  08/03  at  01:32 PM
  2. I was generally like to apprehend such blazon of advisory post,thanks for administration it.
    Wedding Invitations

    Posted by Wedding Invitations  on  08/04  at  06:56 AM
  3. This was the aboriginal abode that told me the answer. Thanks.
    escortes montreal

    Posted by (JavaScript must be enabled to view this email address)  on  08/31  at  08:00 AM
  4. There are really good structural designs here for your constructions and very good plans for it. Tiffany jewellery

    Posted by xiaochen  on  09/12  at  06:23 AM
  5. Use code PLANVIEW to get more advantages from the site. Thanks. Abercrombie & Fitch store: discount Abercrombie Fitch clothing
    cheap A & F clothes, outwears, sweaters, and other accessories for men and women
    Abercrombie & Fitch

    Posted by xiaochen  on  09/16  at  12:37 AM
  6. Itfs good to see the world of advertising is getting advanced day by day, it can be happened to reduce the cost of advertising, and try to be more creative.

    Posted by stocks to buy  on  09/23  at  05:04 PM
  7. gucci handbags
    gucci sets,gucci jewelry for women,gucci jewelry for men on sale

    Posted by evening dresses  on  09/27  at  01:51 AM
  8. gucci handbags
    gucci sets,gucci jewelry for women,gucci jewelry for men on

    Posted by evening dresses  on  09/27  at  01:51 AM
  9. This is pretty awesome. i found some useful info here. anyways thanks for sharing with us. I am looking foreword your next post. Thanks. Premier UK stockist of men’s Diesel clothes, view our extensive full range of Diesel clothing. Here at The Menswear Site,
    Diesel Jeans and Diesel shirts
    diesel jeans

    Posted by xiaochen  on  10/05  at  02:55 AM
  10. Then came the call, the Lehman Brothers bankruptcy and the start of the global recession.
    coach handbags

    Posted by coach handbags  on  10/06  at  07:17 AM
  11. Excellent article.Its really a good article. It gives me lots of pleasure and interest. Itfs a most important post. So i want to know some other details about this article. Thanks

    Canvas Prints

    Posted by (JavaScript must be enabled to view this email address)  on  10/07  at  05:19 PM
  12. hcoach handbags It doesnft matter how hard ad agencies and media suppliers work; without the advertisersf OK they are stopped in their tracks.

    Posted by coach handbags  on  10/14  at  02:15 AM
  13. It doesnft matter how hard ad agencies and media suppliers work; without the advertisersf OK they are stopped in their tracks.
    COACH

    Posted by COACH  on  10/19  at  07:25 AM
  14. Thatfs great! I just tried it out and already found a new domain. Itfs a really quick search. Thanks!

    Posted by real online degrees  on  10/21  at  05:50 AM
  15. Really amazing post…i have read something like this after a long time. kudos to you for writing such informative article!!!!! very descriptive and involves all the aspects of the topic…well done

    Posted by Web Design Company India  on  10/27  at  07:40 AM
  16. I am not new to blogging and really appreciate your blog. There is much original content that peaks my interest.I am going to bookmark your site and keep checking you out.

    Posted by Web design company  on  10/28  at  05:50 AM
  17. A really enjoyable piece, thanks for sharing.

    Posted by Canvas Prints  on  11/02  at  04:32 PM
  18. Coach Handbags
    Clients slashed their advertising budgets. But it wasnft just the global recession.

    Posted by coach handbags  on  11/05  at  03:21 AM
  19. Very happy to be here, this site is very good, very happy to share with everyone here, I will share with my friends, Thank you for sharing!

    Posted by moncler ski pants  on  11/05  at  06:22 AM
  20. Coach Handbags
    The advertisersf hold the industryfs fate in their hands.h

    Posted by coach handbags  on  11/06  at  03:10 AM
  21. Thank you for this cool posting. My english is a not so good. See you.
    Montreal escortes

    Posted by seo white hat  on  11/07  at  07:04 AM
  22. I allegation to arise ashamed and accessory at this again aback I acquire added time. Thanks for sharing.
    escortes montreal

    Posted by (JavaScript must be enabled to view this email address)  on  11/07  at  09:50 AM
  23. Nice information, many thanks to the author. It is incomprehensible to me now, but in general, the usefulness and significance is overwhelming. Thanks again and good luck!  http://www.felixlabs.com

    Posted by Web Design Company  on  11/08  at  10:35 AM
  24. Coach outlet online
    I donft know what to say except that I have enjoyed reading.Nice blog,I will keep visiting this blog very often.

    Posted by coach outlet online  on  11/23  at  03:07 AM
  25. Coach outlet online
    The advertisersf hold the industryfs fate in their hands.h

    Posted by coach outlet online  on  11/26  at  02:34 AM
  26. Page 3 of 8 pages  <  1 2 3 4 5 >  Last »

Post Your Comment:

Name:

Email:

Location:

URL:

Remember my personal information

Notify me of follow-up comments?

Submit the word you see below:




Powered by ExpressionEngine
Site by Boyink Interactive