Consuming Japan
Target Insight '09-'10 Fashion Types
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Fashion-conscious people have long believed that you are what you wear. But, according to Ito-Chu Fashion Systems, the use of fashion to say “This is who I am” has become more pronounced since the 1990s. This trend is especially noticeable in women who belong to the purikura “print club” generation born between 1977 and 1986. The company’s trend analysis identifies three distinct types, divided on two dimensions: casual/elegant and sexy/anti-sexy. The elegant type (43%) is elegant and sexy. The gal type (12%) is casual and sexy. The multi-mix type (25%) is casual and anti-sexy. There is no type that is both elegant and anti-sexy.
The elegant type wants to be seen as having a cute smile and a soothing presence. For her partner she wants a man acceptable to everyone. In marriage she looks for security and stability. Stability and social contacts are what she looks for in a job. She is a careful shopper, who likes the safe feeling that big-name brands provide. Her cell phone is pink or pearl white, her favorite interiors simple and natural, with wooden furniture displaying the natural grain of the wood.
The gal type wants to be seen as bold and stylish. She wants a man with whom she can have fun. She wants a gorgeous wedding and work that offers a chance to get rich. She is an impulse shopper, who likes new, trendy items. Her cell phone is black or gold, her favorite interiors are like those found at upscale summer resorts.
The multi-mix type wants to be seen as individual with a distinctive sense of style. She wants a man who shares her values, a marriage in which man and wife are well-matched. She wants a job that suits her. Her shopping is guided by her style; she is particular about details. Her cell phone is bright red or blue; her favorite interiors recall cafes with specially designed furniture.
The three types see “Eco,” environment-friendly products from different perspectives. The elegant type likes environment-friendly cosmetics, eco-bags, things both stylish and ecological. The gal type likes “Wow! Looks great!” She is, perhaps unexpectedly, the most likely to participate in events and happenings with ecological themes. The multi-mix type wants ecology her way. She finds it in having a small garden, handmade soap, that sort of thing.
151 People Have Commented:
I couldn’t agree more! It is great to see eco friendly products taking a trendy turn. Hopefully it can persuade more people to take an active stance in reducing their carbon footprint.
Posted by ps3 hdmi cable on 01/06 at 08:43 PMLOL! The Gal type explains my girlfriend to a T!!!! Well put article.
Posted by www.handwarmers.net on 01/13 at 07:29 PMYeah, the one thing that should kept in mind while wearing any kind of dress is that “who am I”. I agree to it.
Posted by antique vanity on 01/17 at 06:27 PMOne thing I like to say about Japan people is that they are hardworkers when compared to other country.
Posted by antique chests on 01/18 at 12:38 PMcongratulations for your blog and the article really interesting! Moreover, fashion is definitely a reflection of society
Posted by allungare il pene on 01/20 at 02:47 PMI can’t agree with the classification. Taking into consideration the emancipation of the women, it’s high time to single out the forth type: elegant and anti-sexy - the woman, who cares more about her career than about private life.
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Posted by aumento seno on 02/18 at 10:50 AMHey, is that your design? It’s really great! I need a fashion designer actually. Do you know where can I get one? Thanks.
Posted by Stop snoring on 02/23 at 02:25 AMthis beautiful blog, with a style very relaxing! I love fashion and everything about her
Posted by lavorare all'estero on 02/24 at 01:27 PMThat is quite funny- but I can see something in it…
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Wall Quotes &Posted by (JavaScript must be enabled to view this email address) on 04/21 at 07:14 AMClothing, Fashion and Lifestyle on FASHION.DE: Special-search with thousands of products from various online stores. Here are the trends!
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Posted by pass4sure 83-640 on 05/12 at 06:25 AMOne affair I like to say about Japan humans is that they are harder workers if compared to added country pass4sure 70-646.
Posted by pass4sure 70-649 on 05/12 at 06:26 AMI had read this whole article and I couldnft agree with this. It is great to see eco friendly products taking a trendy turn. Well, running behind fashion and being blind is just a madness. It’s not that i don’t follow fashion I love fashion and everything about her.
Posted by 4gb cf card on 06/30 at 08:51 AMClothing, Fashion and Lifestyle on FASHION.DE: Special-search with thousands of products from various online stores
Posted by discount ed hardy on 07/15 at 08:21 AMOne affair I like to say about Japan humans is that they are harder workers
Posted by pandora style charm on 07/15 at 08:22 AMI had read this whole article and I couldnft agree with this.
Posted by cheap ed hardyclothing on 07/15 at 08:23 AMThe dark side of the rainbow looks like it could be a pretty nice place to visit – it’s inhabited by cloned beauties in teensy little bikinis. Insight channeled this cosmic power into their swimwear collection for 2010 and the result is bright, fun but fairly safe.
Unlike a few other Australian swimwear labels (like One Teaspoon and We Are Handsome) Insight hasn’t really ventured far from the staple triangle string bikini design. There are a few happy surprises, but for the most part it’s a collection that echoes Insight’s last few swimwear ranges – simple designs that rely on some cute and bright patterns.
Posted by facebook backgrounds on 07/20 at 08:16 AMThe three types see gEco,h environment-friendly products from different perspectives. The elegant type likes environment-friendly cosmetics, eco-bags, things both stylish and ecological. The gal type likes gWow! Looks great!h She is, perhaps unexpectedly, the most likely to participate in events and happenings with ecological themes
Posted by square peg web on 07/23 at 08:37 AMThe multi-mix type wants to be seen as individual with a distinctive sense of style. She wants a man who shares her values, a marriage in which man and wife are well-matched. She wants a job that suits her
Posted by (JavaScript must be enabled to view this email address) on 07/24 at 05:51 AMStability and social contacts are what she looks for in a job. She is a careful shopper, who likes the safe feeling that big-name brands provide. Her cell phone is pink or pearl white, her favorite interiors simple and natural, with wooden furniture displaying the natural grain of the wood.
Posted by (JavaScript must be enabled to view this email address) on 07/26 at 06:14 AM