Consuming Japan
Target Insight '09-'10 Fashion Types
Categories:
Fashion-conscious people have long believed that you are what you wear. But, according to Ito-Chu Fashion Systems, the use of fashion to say “This is who I am” has become more pronounced since the 1990s. This trend is especially noticeable in women who belong to the purikura “print club” generation born between 1977 and 1986. The company’s trend analysis identifies three distinct types, divided on two dimensions: casual/elegant and sexy/anti-sexy. The elegant type (43%) is elegant and sexy. The gal type (12%) is casual and sexy. The multi-mix type (25%) is casual and anti-sexy. There is no type that is both elegant and anti-sexy.
The elegant type wants to be seen as having a cute smile and a soothing presence. For her partner she wants a man acceptable to everyone. In marriage she looks for security and stability. Stability and social contacts are what she looks for in a job. She is a careful shopper, who likes the safe feeling that big-name brands provide. Her cell phone is pink or pearl white, her favorite interiors simple and natural, with wooden furniture displaying the natural grain of the wood.
The gal type wants to be seen as bold and stylish. She wants a man with whom she can have fun. She wants a gorgeous wedding and work that offers a chance to get rich. She is an impulse shopper, who likes new, trendy items. Her cell phone is black or gold, her favorite interiors are like those found at upscale summer resorts.
The multi-mix type wants to be seen as individual with a distinctive sense of style. She wants a man who shares her values, a marriage in which man and wife are well-matched. She wants a job that suits her. Her shopping is guided by her style; she is particular about details. Her cell phone is bright red or blue; her favorite interiors recall cafes with specially designed furniture.
The three types see “Eco,” environment-friendly products from different perspectives. The elegant type likes environment-friendly cosmetics, eco-bags, things both stylish and ecological. The gal type likes “Wow! Looks great!” She is, perhaps unexpectedly, the most likely to participate in events and happenings with ecological themes. The multi-mix type wants ecology her way. She finds it in having a small garden, handmade soap, that sort of thing.
151 People Have Commented:
Nice article thanks for sharing this!ED Hardy Active Wear
Posted by ED Hardy on 09/19 at 03:48 AMNice article thanks for sharing this!
ED Hardy Kid’s T-shirtPosted by ED Hardy Clothing on 09/19 at 03:49 AMhe gal type (12%) is casual and sexy. The multi-mix type (25%) is casual and anti-sexy. There is no type that is both elegant and anti-sexy.
<strong> coach outlet stores<strong>Posted by coach outlet stores on 09/25 at 07:14 AMIn marriage she looks for security and stability. Stability and social contacts are what she looks for in a job. She is a careful shopper, who likes the safe feeling that big-name brands provide. Her cell phone is pink or pearl white
Posted by coach outlet online on 09/25 at 07:15 AMShe wants a man with whom she can have fun. She wants a gorgeous wedding and work that offers a chance to get rich. She is an impulse shopper,
Posted by coach outlet store online on 09/25 at 07:15 AMpurikura gprint clubh generation born between 1977 and 1986. The companyfs trend analysis identifies three gucci handbags
gucci sets,gucci jewelry for women,gucci jewelry for men on saledistinct types, divided on two dimensions: casualPosted by evening dresses on 09/27 at 02:02 AMThe multi-mix type wants to be seen as individual with a distinctive sense of style.
coach outlet onlinePosted by coach outlet online on 09/27 at 06:29 AMThe multi-mix type (25%) is casual and anti-sexy. There is no type that is both elegant and anti-sexy.
coach outlet onlinePosted by coach outlet store on 09/27 at 06:30 AMwsih you a good day. thank you
Posted by coach outlet online store on 10/04 at 03:19 AMthis beautiful blog, with a style very relaxing! I love fashion and everything about her Premier UK stockist of men’s Diesel clothes, view our extensive full range of Diesel clothing. Here at The Menswear Site,
Diesel Jeans and Diesel shirts
diesel jeansPosted by xiaochen on 10/05 at 02:54 AMHopefully it can persuade more people to take an active stance in reducing their carbon footprint.
coach handbagsPosted by coach handbags on 10/06 at 07:14 AMIn marriage she looks for security and stability. Stability and social contacts are what she looks for in a job. She is a careful shopper, who likes the safe feeling that big-name brands provide. Thanks very much for sharing!
Posted by hairstraightener on 10/06 at 10:44 AMFashion is just appearance; one is not what he or she ware; much more likely, one ware what the fashion impose at a certain given time; today fashion says you ware high hills, tomorrow says you ware short skirt; you do what the group does and the group does what it is instructed to do.
Posted by pene lungo on 10/13 at 12:13 AMInsight channeled this cosmic power into their swimwear collection for 2010 and the result is bright, fun but fairly safe.
COACHPosted by COACH on 10/19 at 07:23 AMA bead is a woodworking decorative treatment applied to various elements of wooden furniture, boxes and other items.A bead is typically a rounded shape cut into a square edge to soften the edge and provide some protection against splitting. Beads can be simple round shapes, or more complex patterns.
Posted by Chintaly on 10/20 at 03:21 AMFashion design is the art of the application of design and aesthetics or natural beauty to clothing and accessories. Fashion design is influenced by cultural and social attitudes, and has varied over time and place. Fashion designers work in a number of ways in designing clothing and accessories. Some work alone or as part of a team. They attempt to satisfy consumer desire for aesthetically designed clothing; and, because of the time required to bring a garment onto the market, must at times anticipate changing consumer tastes. Some designers in fact have a reputation which enables them to set fashion trends.
Posted by (JavaScript must be enabled to view this email address) on 10/20 at 06:49 AMFashions are social phenomena common to many fields of human activity and thinking. Fashion is a term that usually applies to a prevailing mode of expression, but quite often applies to a personal mode of expression that may or may not apply to all. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening. Fashion design differs from costume design due to its core product having a built in obsolescence usually of one to two seasons.
Posted by (JavaScript must be enabled to view this email address) on 10/20 at 09:14 AM-
Posted by hoolyp on 10/24 at 08:51 AM
Stability and social contacts are what she looks for in a job. She is a careful shopperLouis Vuitton handbags
Posted by hoolyp on 10/24 at 08:54 AMcoach handbags
The three types see gEco,h environment-friendly products from different perspectives.Posted by coach handbags on 11/01 at 03:36 AMCoach Handbags
The multi-mix type wants to be seen as individual with a distinctive sense of style.Posted by coach handbags on 11/05 at 03:20 AM-
This is my first time i visit here. I found so many interesting stuff in your blog, especially its discussion. From the tons of comments on your articles, I guess I am not the only one having all the enjoyment here! Keep up the excellent work.
Posted by coach outlet online on 11/20 at 08:38 AM characters. If theyfre not the main character, most fan
Posted by evening dresses on 11/21 at 02:17 AMCoach Handbags
I found so many interesting stuff in your blog especially its discussion. From the tons of comments on your articles,I guess I am not the only one having all the enjoyment here! Keep up the good work.Posted by coach outlet online on 11/22 at 03:48 AMCoach outlet online
This information is really useful and definately is comment worthy! hehe. Ifll see if I can try to use some of this information for my own blog. Thanks!Posted by coach outlet online on 11/22 at 03:49 AM