The Word Works

Consuming Japan


The world's biggest outdoor ad? Who got to see it?

Published By: John on 06/19/06
Categories: Advertising Senden Kaigi

image This aerial photo shows what our local news called the world’s largest outdoor ad, which covered the whole of the roof of the Pacifico Yokohama conference center.

The advertiser was Dove, launching a new moisturizing cosmestics remover called Dover Lifting Moisturizer. The headline reads “No more hiding our skin.”


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