The Word Works

Consuming Japan

divider

Is being very Japanese the key to global value?

Published By: John on 05/10/09
Categories:

This ad for Suntory’s premium whiskey Yamazaki makes a strong claim. The more something is distinctively Japanese, the more global it becomes. In a multicultural world where the “Japan brand” may be weakening, there could be something to this. Great cars and great electronics have universal appeal. That, however, can be a problem when those great automotive and electronics products can and are being made all over the world. What then becomes of the distinction that “Made in Japan” once communicated?image

divider

Next entry: Media My Way

Previous entry: SENDEN KAIGI 5/1/09 No. 764 Brand Alliance Strategies

divider

Post Your Comment:

Commenting is not available in this channel entry.
Powered by ExpressionEngine
Site by Boyink Interactive