We are passionate about the city where we live and are endlessly curious about consumers, ads and markets in Japan. We are also serious booklovers. Check out our blogs:
Where We Find It
As translators and writers we take pride in doing our own research, to be sure that we understand accurately what our clients want to say. Hardly a day goes by that we don’t discover a new website or reference book with useful information that we want at our fingertips. Here we post URLs and other details, together with notes explaining what we have found and how it’s been useful.
Our Town Yokohama
John and Ruth McCreery have lived in Yokohama ever since arriving in Japan in September 1980. This is where our daughter grew up, a place that feels like home. And we haven’t just lived in Yokohama, we’ve learned a lot about it. We had to, to be able to write the article on Yokohama in the Grolier Encyclopaedia of Urban Cultures and to use it as the primary setting of our article “Japan” in Ray Sculpin, ed., Peoples and Cultures of Asia. This blog is where we post our latest discoveries about Yokohama, together with reminiscences about some old favourites, and notices about what’s happening this week.
No question about it, the Japanese are among the world’s most avid consumers, and the advertising and marketing industries that feed and feed off of that passion are among the most highly developed in the world. Trying to know what is going on is like standing in front of a fire hose and tracking individual drops of water. This blog is for occasional insights mostly acquired through reading Japanese magazines and research reports that track and comment on market trends.
In A Whack on the Side of the Head: How You Can Be More Creative, Roger von Oech writes,
I once asked advertising legend Carl Ally what makes the creative person tick. Ally responded, “The creative person wants to be a know-it-all. He wants to know about all kinds of things: ancient history, nineteenth century mathematics, current manufacturing techniques, flower arranging, and hog futures. Because he never knows when these ideas might come together to form a new idea. It may happen six minutes later or six years down the road. But he has faith that it will happen.”
At The Word Works, we couldn’t agree more. So we read constantly, we read all sorts of things. Here you will find references and thoughts stimulated by books or articles that have seemed especially interesting to us.