Consuming Japan
SENDEN KAIGI 5/1/09 No. 764 Brand Alliance Strategies
Published By: John on 05/10/09
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The featured topic for this month’s Senden Kaigi is brand alliance strategies, i.e., the ways in which “Even competitors are changing from rivals to allies.” The second special section is “Consumer buttons pushed by today’s hot products,” the ones that “people line up for, sell out, are out of stock.” The third is “SEM case studies and know-how, from the basics to applications.”
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