The Word Works

Consuming Japan


Media, Media, Everywhere.

Published By: John on 10/04/06
Categories: Advertising Media Senden Kaigi

image The first ever 29-station, whole JR Yamanote Line poster rally campaign with different posters at every station was the first of two media innovations noted in the October 2006 issue of Senden Kaigi.

Celebrating Release of Ayase Haruka CD

Ayase Haruka has starred in the dramas “Shouting About Love at the Center of the World”(???E????S??A??????????)  and “White Night Travels”(?????s) and been featured in TV commercials for Ohtsuka Pharmaceuticals’ Poccari Sweat sports drink. To celebrate the release of her new CD “Intersection Days” (?????_days), 29 posters were created, one for each of the 29 stations on Tokyo’s JR Yamanote Line. Each poster featured a different image of Ayase and a line from the lyrics of the songs on the CD. According to a Victor Entertainment spokesman the use of the lyrics in 29 different posters was designed to stimulate imagination and attract fans.

Honda Stream Promotion

If you want to sell cars, what better place to advertise them than in a parking garage. That seems to have been the idea behind the creation of a 3D ad combining an actual car with images and copy painted on the wall beside it in Roppongi Hills,  Shibuya Parco, La Chic (Nagoya) and other parking garages in fashionable shopping areas.


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