The Word Works

Consuming Japan


The 300 million dollar testimonial

Published By: John on 09/19/07
Categories: Advertising Marketing Media

This image was scanned from a fax sent to John by Sato Kuniko, a now retired Hakuhodo account executive. image?@In it he says that John’s presentation skills were responsible for Hakuhodo winning what ultimately turned out to be 30 billion yen worth of media billings from Buena Vista International. Forgive me, I, too, was stunned.


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