We are passionate about the city where we live and are endlessly curious about consumers, ads and markets in Japan. We are also serious booklovers. We contribute to a number of blogs, both from our blogroll, or our own:
Latest Post:
Latest Photo:
So, you think you hate statistics
When I told our friend David Littleboy that I was having trouble understanding the statistics generated by my network analysis software, he recommended Andrew Vickers’ What is a p-Value Anyway? When I found it on Amazon, Amazon suggested that I might also want to purchase David Salsburg’s The Lady Tasting Tea. The title was irresistible. That is how I wound up buying two remarkable books. Both take on the task of humanizing statistics. They succeed in different ways.
Reflections in the Aratama
Taken from the Shin Yokohama Doori bridge over the Aratama River near Okanomachi in Yokohama.
