We are passionate about the city where we live and are endlessly curious about consumers, ads and markets in Japan. We are also serious booklovers. We contribute to a number of blogs, both from our blogroll, or our own:
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Bad Boys 
The latest issue of Marketing Eye Online features a story about outlaw fashion.
There have been several times in recent history when furyou (bad boys, outlaws) have set the tone for the times. Many people in Japan will recall the gYankeesh of the late 1970s and early 1980s. Now, once again, bad boys are popping up as popular figures in manga and film and trendsetters in fashion. But the new gbad boyh styles are spreading in part because they have been diluted by non-bad boy elements.
Why isn't there a year of the lion?
The Word Works New Year card for 2009. The model is granddaughter Fiona, the copy by Aono Yoshiko, and the design and layout by Ruth McCreery.
