Born August 3 1944, graduated from Michigan State University with a B.A. with Honors in Philosophy in 1966 and received his Ph.D. in Anthropology from Cornell University in 1973. His career includes 13 years (1983-1996) as Copywriter and International Creative Director at Hakuhodo, Japan’s second largest advertising agency. From 1994 to 2005, he was a lecturer in the faculty of the Sophia University Graduate Program in Comparative Culture, offering seminars on “Marketing in Japan” and “The Making and and Meaning of Advertising.” His book, Japanese Consumer Behavior: From Worker Bees to WaryShoppers was published in March 2000 as part of the the ConsumAsiaN Series (Curzon Press, UK; University of Hawaii Press, USA).
John’s extensive experience in advertising and marketing in the international marketplace from a Japanese base is of particular value to Japanese companies who are interested in selling their products in the rest of the world, as well as to overseas companies who are looking for their niche in the Japanese market.
Societies and Associations
American Chamber of Commerce in Japan
Forum for Corporate Communications
Society of Writers, Editors, and Translators
Foreign Correspondents’ Club of Tokyo
Yokohama Country & Athletic Club
Tokyo English Life Line
American Anthropological Association
2000 Carrefour market entry into Japan.
1996 Opening of Tiffany & Company flagship store on the Ginza
1996 2.5 billion yen in media billings from Buena Vista International
1996 The whole of the then 17 billion yen Mazda Motor Corporation Account.
1990 Launch of Caffeine Free Diet Coke in Japan
1989 Shift of Coca-Cola Light from McCann-Erickson to Hakuhodo Lintas.
1987 Pan-Europe Launch of Canon Prima Compact Camera system
1986 Pan-Europe Launch of Canon EOS Autofocus Camera System
Hakuhodo Export Accounts
Canon: As copywriter and creative director has worked on products spanning virtually the whole of Canon’s photography, office automation and industrial products business, together with corporate advertising in international media.
NEC: Advertising and collateral for computers and communications products including fiber optic, satellite and digital microwave transmission systems, videoconferencing systems, central office and PABX switches. TELECOM, Asia TELECOM and other trade shows.
NTT: English-language corporate advertising. Also, promotional materials for ISDN networks, ATM transmission systems and related products; TELECOM and other trade shows.
Plus: Occasional work for clients including Sony, Toshiba, Hitachi, Sharp, Casio, Samsung Electronics, All Nippon Airways, Bridgestone Tire, Sumitomo Bank, Nomura Securities
Hakuhodo Domestic (foreign-capital) Accounts
Nippon Lever: Domestic TV commercials for Fa-Fa and Pure Silk fabric softeners and Night Dew Shampoo.
Coca-Cola Japan: Total campaigns (print, TV, POS and promotions) for Coca-Cola light and Caffeine-Free Diet Coke. Most recently involved in Board-level pitch for centralized media buying, 1996.
BMW Japan: Brand and product advertising for all model lines.
Budweiser Japan: Total campaign for Budweiser beer (to appear in 1995)
Buena Vista International Japan: Media buying for all advertising for movies distributed by BVIJ in Japan.
Mazda Motor Corporation: Competitive presentation that brought the whole of Mazda’s business to Hakuhodo.
Hawaii Travel and Visitors Bureau: Presentation support services.
Carrefour: Market entry into Japan.
Tiffany & Company: Opening of Tiffany flagship store on Ginza.
ALICO Insurance: Presentations and reports on direct marketing strategies
DELL Computer: Presentations and reports on direct marketing strategies.
ADK, Wieden and Kennedy, and Other Accounts
Fujitsu General: Plasma TV
Nike: Shoes and sporting goods
Mori Building: Roppongi Hills, Shanghai World Financial Center
Matsushita Industrial: Surveillance systems
Japan (Co-authored with Ruth McCreery, in Raymond Scupin, ed., Peoples and Cultures of Asia, pp. 232-278. Upper Saddle River, NJ: Pearson Prentice Hall, 2006)
Creating Advertising in Japan: A Sketch in Search of a Principle. (In Brian Moeran and Lise Skov, eds., Asian Advertising and Media. . London: Curzon Press; Honolulu: University of Hawaii Press, 2001)
Getting to Persuasion. (Anthropological Quarterly,2001)
Japanese Consumer Behavior: from worker bees to wary consumers. (London: Curzon Press; Honolulu: University of Hawaii Press,2000)
Traditional Religions of China (in Raymond Scupin, ed., Religion and Culture: An Anthropological Focus., pp. 281-293, Upper Saddle River, NJ: Pearson Prentice Hall, 2000)
Negotiating with demons: The uses of magical language. (American Ethnologist, Vol. 22, No. 1, pp. 144-164,1995)
Malinowski, magic and advertising: On choosing metaphors. (In John Sherry, ed., Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook. Thousand Oaks, London, New Dehli: Sage Publications, pp. 309-329,1995)
Why don’t we see some real money here? Offerings in Chinese religion. (Journal of Chinese Religion. 18, pp. 53-72,1990)
Potential and effective meaning in therapeutic ritual. (Culture, Medicine and Psychiatry 3,1979)
The parting of the ways; A study of innovation in ritual. (Bulletin of the Institute of Ethnology, Academia Sinica, No. 46, pp. 121-137,1978)
Women’s property rights and dowry in China. (Ethnology, Vol. XV, No. 2, pp. 163-174,1976)
Cultural Differences, Global Trends. In Search of Bien-e^tre in Today’s Japan. (France Japan Eco (the quarterly journal of the French Chamber of Commerce in Japan,2001).
Japanese Consumers, Stuck in the Honey (Insider: Newsletter of the American Chamber of Commerce in Japan,2000).
Why can’t companies change? A damned good question and a damned good book. (Insider:Newsletter of the American Chamber of Commerce in Japan).
The Japanese consumer: Who are we talking about? (American Chamber of Commerce Journal,1996)
ACCJ Journal articles on relationship marketing, direct marketing, and the hollowing out of consumption in Japan. 1995.
Breaking through: Working with Japanese Creative.( In Marketkommunications ins Japan. German Chamber of Commerce in Japan, 1994)
Advertising and Marketing Strategy